Bethenny Frankel sold her SkinnyGirl Margarita brand to Fortune Brands yesterday. Bethenny Frankel will remain on hand for the organization to help with design, collaboration and marketing efforts. As we saw on last week’s show Bethenny was getting frustrated with SkinnyGirl not being accesable to everyone at liquor stores.
Bethenny said “As an entrepreneur focused on practical solutions for everyday, I know Beam Global and Skinnygirl share that same vision. I look forward to an exciting future working with the leading American spirits company.”
SkinnyGirl Margaritas for everyone!